What Would Black Girls Do? was inspired by a simple truth: Black girls are the blueprint. Everybody knows it, and people have been borrowing our sauce for generations.
 
Half the time, we’re convinced they’re over there asking themselves, “What would Black girls do?” every time they want to tap into some creativity, confidence, or flavor.
This design is our little wink, our “we see y’all,” and our reminder that Black girls have always been that girl...the trendsetters, the originators, the innovators.